• Along with Carlos Slim Domit and José Abed, he received the appointment from FORMULA 1 GRAN PREMIO DE MÉXICO™.
• CDMX got TV broadcast around 185 countries thanks to FORMULA 1 GRAN PREMIO DE MÉXICO™.
• CDMX got over 33 billion impacts in press world coverage by FORMULA 1 GRAN PREMIO DE MÉXICO™.

The Plenary of Legislative Assembly at Mexico City (ALDF) adopted by majority, Tourism Commission’s proposal of appointing “Mexico City Touristic Ambassadors” in order to disseminate and promote Touristic Heritage, with the aim of increasing the city’s outreach as one of the best tourist destination in the world.

This appointment recognizes work and professional career for different figures who have contributed by encouraging Touristic activity in Mexico City. Such is the case of Alejandro Soberón Kuri, President and CEO of Corporación Interamericana de Entretenimiento (CIE), main promoter of FORMULA 1 GRAN PREMIO DE MÉXICO comeback to Mexico City, event which has turned into one of the biggest tourist attraction in the city. Gathering around 340 thousand spectators, creating 9,400 direct jobs and economic income over 12 billion pesos, only in 2016 edition.

Only as a result of FORMULA 1 GRAN PREMIO DE MÉXICO 2016™, Mexico City reached world media exposure with over 33 billion journalistic notes, over two thousand hours of TV broadcast in 185 countries and 11 billion impacts in social media.

During this ceremony, Carlos Slim Domit highlighted CIE and Alejandro Soberón’s work as one of the most important promoters in Mexico City, thanks to the development of concerts, sport and entertainment events of such global nature in the capital, turning it into one of the greatest tourist destination all around the world due to the entertainment offer that exhibits the capital audience as one of the most helpful hosts with the greatest hospitality for all those who visit this city.

The appointment “Mexico City Touristic Ambassadors” was held during the ordinary session of Mexico City Legislative Assembly, in which figures such as Carlos Slim Domit, José Abed, Elena Poniatowska, Susana Palazuelos, Miguel Alemán Magnani and Fidel Ovando Zavala were also awarded.