#Racepect:

“What Happens On Track, Stays On Track”

• Organisers of the Mexico City Grand Prix launch a campaign to promote respect within the Formula 1 community and amongst the race-going fans
• The aim behind the #Racepect initiative is to ensure motorsport continues to be a family-friendly, tolerant, inclusive and diverse space for all

Mexico City, October 2nd, 2023 - The world of Formula 1 represents passion and competition but sometimes in the heat of the moment, the intense rivalry between drivers on track can be expressed wrongly. As a result, organisers of the FORMULA 1 MEXICO CITY GRAND PRIX Presented by Heineken are launching the #Racepect campaign, aimed to promote tolerance and respect among all members of the Formula 1 community.

#Racepect has been created to raise awareness about intolerance issues surrounding motorsport. In recent years, there has been a growing number of incidents that have ranged from spectators booing drivers to discriminatory comments. These insults and unpleasant behavior cannot go unnoticed, nor be allowed to continue. As a result, a campaign to highlight these issues has been launched ahead of this year’s Mexico City Grand Prix.

The #Racepect initiative is an open call for all those involved in the sport – drivers, team executives, media, fans, or anyone who is part of the Formula 1 family – to come together in an atmosphere of camaraderie to enjoy motorsport in unison and celebrate the skill of all the competitors on the race track.

“In F1, we celebrate everyone’s success and maintain a healthy rivalry among drivers and teams. That is how #Racepect was born, as a play on words that blend 'Race' and 'Respect' to create a movement in which we invite everyone to leave rivalry on the track because it is more about the spectacle than about the battle” explains Federico González Compeán, Managing Director of the FORMULA 1 MEXICO CITY GRAND PRIX Presented by Heineken.

#Racepect is a powerful message, not only for the Mexico City Grand Prix and the FIA Formula 1 World Championship, but for all sports events, which face unique challenges in the fight to eradicate negativity that include verbal abuse, racist comments, and confrontations in the grandstands.

“We invite all motorsport fans around the world, to passionately cheer for their favorite driver, but also behave respectfully towards other competitors,” adds Rodrigo Sánchez, Marketing and PR Director for the México City GP. “Let us build an environment based on tolerance, inclusion, diversity, and above all, respect during a Grand Prix.”

Join the movement and encourage others to participate by using the hashtag:

#Racepect

What happens on track, stays on track!

Because it is more about the spectacle than about the battle!

Media contact:

Acerca del FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO Presentado por Heineken:

Históricamente premiado como el “Mejor Evento del Año” durante cinco carreras (2015 a 2019), el FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO Presentado por Heineken ha demostrado ser mucho más que un evento deportivo, se trata de una incomparable plataforma de promoción que comparte con el mundo las riquezas culturales y turísticas de la Ciudad de México.

Para mayor información del FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO Presentado por Heineken visita: http://www.mexicogp.mx/

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Acerca de CIE:

Con sus orígenes en 1990, Corporación Interamericana de Entretenimiento (“CIE”) (BMV: CIE) es un destacado participante en la industria del entretenimiento fuera de casa en América Latina y ha contribuido en hacer de México un destino de clase mundial en la materia.

La compañía promueve y comercializa el FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO, produce eventos para el sector público y opera el parque de diversiones El Salitre Mágico en Colombia.

A través de su asociación estratégica con Live Nation en OCESA, produce y promociona conciertos, festivales de música, producciones teatrales tipo Broadway y de contenido urbano, eventos deportivos, familiares y corporativos. Representa talento artístico, comercializa derechos y patrocinios publicitarios, opera inmuebles de entretenimiento, el centro de exposiciones, congresos y convenciones Citibanamex, realiza venta de boletos a través de sus plataformas Ticketmaster y Eticket y ofrece servicios digitales de marketing y publicidad.