Mexico City, October 1, 2017.
THE FORMULA 1 GRAN PREMIO DE MÉXICOTM and TANE, Mexican people together for the adrenaline.
• For the Grand Prix’s third edition in our country, winners will receive a 100% Mexican trophy built in silver and obsidian. • TANE, the most important Silversmith House in Mexico, was assigned for designing and manufacturing the race’s trophy. During the FORMULA 1 GRAN PREMIO DE MÉXICO 2017TM, the renowned Mexican Silversmith House “TANE” and race’s organizers gather once again, in order to continue honoring Mexico. This way, the trophy won by the champions on the track in our country, will have the mark of that Mexican Brand, who manufactured the piece inspired by a special design since 2015 National Grand Prix edition: an edited and abstract male silhouette to which a strip in National colors was added on its back since 2016.
The FORMULA 1 GRAN PREMIO DE MÉXICOTM joined TANE for the third time in a row, for being a leader company in the world, given the artistic value of its work and its long history within silver design in Mexico, one of the most world-renowned National metals thanks to its excellent quality.
All the materials used to manufacture the trophy won by drivers such as Nico Rosberg and Lewis Hamilton in the past two race’s recent editions is well endowed with Mexican symbolism and is intrinsically related to our country’s culture and history.
For this procedure, obsidian or volcanic glass, which are crucial materials in Mesoamerican culture and rituals, are used to manufacture trophy’s bottom that represents the discipline, preparation and constancy. Besides, the lines manufactured in silver represent the strength and speed of the eagle, which is the main character in the National emblem.
“For the FORMULA 1 GRAN PREMIO DE MÉXICOTM it is a great honor to keep supporting Mexican talent and representing National products’ creativity and quality internationally through the partnership with a 100% Mexican company and with such legacy as it is TANE”, stated Rodrigo Sanchez Peraza, Marketing and Public Relations Director of FORMULA 1 GRAN PREMIO DE MÉXICO 2017TM.
On the other hand, Ricardo Domingo, Art Director of the silversmith firm with over 70 years of history, mentioned that for TANE, being part of FORMULA 1 GRAN PREMIO DE MÉXICOTM means the chance of sharing to the world, one of Mexico’s greatest pride, silver, as well as the brand’s passion for design and devotion of Mexican artisans which makes a jewel of every piece.
In order to encourage this motor racing fever, Sophie Ausina, Marketing Director of the Silversmith house, said that TANE will exhibit the trophy within its stores in the Four Seasons and Presidente InterContinental hotels , where it will possible to see this 6 week-work piece made by silversmith artisans.
For after its first two editions, the FORMULA 1 GRAN PREMIO DE MÉXICOTM was named “The Best Event of the Year” out of all Formula 1® venues in the world, it is without a doubt that drivers will come to our country, hoping to win that trophy and climbing one of the most claimed podiums in the world.
Who will win the trophy in front of the audience that drivers have named the best audience in the world? You‘ve got to discover and live the FORMULA 1 GRAN PREMIO DE MÉXICO 2017TM next October 27, 28 and 29.
Get your tickets on the Ticketmaster System on the web page www.ticketmaster.com.mx, Authorized Ticketmaster Centers, calling 5325 9000 at the box office number 7 placed in Palacio de los Deportes.
About FORMULA 1 GRAN PREMIO DE MÉXICO™:
The highest category in motor racing has returned to Mexico, after 23 years of absence, pioneer of the greatest sport events in our country. With a term from 2015 to 2019 the renewed Autódromo Hermanos Rodríguez is the perfect stage for the return of the F1ESTA to our country, with a highest world-class level track.
On its first two editions (2015 and 2016), over 375 thousand people attending the race, turned into the second with the biggest number of spectators around the world (after Great Britain).
Until now, FORMULA 1 GRAN PREMIO DE MÉXICO™ has generated over 22 thousand jobs, economic revenue of 1,119 MDD (24,841 million of pesos).
One more year, Mexico will create a world-class position during racing that will take place from October 27th, to October 29th, after having been awarded as the Best Event of the Year by the maximum authorities in world professional motor racing FIA and FOM, during its first two editions.
For further information about FORMULA 1 GRAN PREMIO DE MÉXICO™ go: https://www.mexicogp.mx/
About TANE
TANE is a proudly Mexican brand with 70 years of experience, dedicated to jewelry and metalwork. For more than a half century, has been consolidated as the most important silversmith in Mexico, characterized for its unmatchable passion for silver design and its quality standards in its pieces manufacture. TANE’s collection includes designs from: Mathias Goeritz, Leonora Carrington, Gunther Gerzso, Luis Barragán, Manuel Felguerez, Juan Soriano, Ricardo Regazzoni, Sergio Hernández, Marina Láscaris y Javier Marin, Francisco Toledo, Xawery Wolski, Jan Hendrix, among others
About Formula 1®:
Formula 1® is the most prestigious motor racing competition in the world that has taken the position of the most popular annual sport competition in the planet: In 2016 the championship was witnessed by 400 million of viewers only from over 200 places.
With a long history of glory and racing written since 1950, Formula 1® has been bastion for great drivers, as well as for iconic teams that had led motor racing to being part of collective memory in millions of fans all around the world.
In 2016 FIA Formula One World Championship™ took place from March to November, including 21 races in 21 countries of the five continents. Formula One World Championship Limited is part of Formula 1® and owns the exclusive commercial rights to FIA Formula One World Championship™.
Formula 1® has being raced in Mexico for 17 times, being editions 2015 and 2016 recognized as “The best Grand Prix of the world”.
For further information about Formula 1® go to: www.formula1.com
Contactos de prensa:
CIE
Francisco Velázquez
Gerente de Prensa
T. 5201-9089
MAKKEN
Irini Sfirakis
Ejecutiva de Cuenta
T. (55) 41600 800 / 900
About CIE: Corporación Interamericana de Entretenimiento, S.A. de C. V. www.cie.com.mx We are the market leader in outdoor entertainment in Mexico, Colombia and Central America and one of the major players in the entertainment industry in Latin America and across the globe. CIE offers a variety of world-class entertainment options including concerts, theater productions, and sports and family and cultural events, among others, to meet our market segments’ needs for recreation and entertainment through its unique vertical integration model that provides the only access available to an extensive network of entertainment centers, advertisers, including the main advertising investors in our markets, and partnerships and strategic alliances with experienced global partners. We operate an amusement and water park in Bogota, Colombia, and manage Centro Banamex in Mexico City, one of the largest convention and exhibition facilities across the globe. We are recognized as the foremost producer and organizer of special and corporate events in Mexico, and we operate one of the most professional contact centers in the Mexican market. CIE is a public company whose shares and debt securities are listed on the Mexican Stock Exchange.
